Protect children Essay

All coaches have legal obligations which they need to maintain to keep professional standards. They need to be fully aware of their responsibilities. Everyone is governed by the laws that we live in, and these rules apply whether we are playing in a park or behind a local pub. In order to maintain fair play in competitive sport, coaches and performers are to keep to the rules and laws of their specific sport. There are two main areas which are common law and negligence. Sir Alex is an elite manager so he has a contract he has to keep to and he is also dealing with adults which doesn’t bring much of this into the situation, but Tony does keep to his legal obligations very well and he has always had a young side. Simple things apply to coaches conducting themselves professionally. A coach should always arrive early and allow sufficient time to set up and he/she should be fully prepared for each session. Being well prepared, clean and tidy for all coaching sessions should always be done. They should also empower athletes to take ownership and responsibility for their own development and progress. Sir Alex and Tony are superb at this type of responsibility, this can be seen in their awards history. Child protection only really applies or applied to Tony since he raised a team from an early age where was Sir Alex start working with his players at the youngest age being 16. Coaches have the responsibility to protect children from all forms of abuse. There are four main kinds of abuse which are; physical abuse, neglect, sexual abuse and emotional abuse.  All coaches should hold insurance cover for the specific sport they are involved in. They also need it for their employment status. Many governing bodies may include insurance as part of their affiliation fee. Many pro coaches like Sir Alex have people organised certain things for him like training kits and boots for his players. An advantage for him is that none of his players have to pay fees where that brings extra work for people like Tony who has to sort out the kit each week, the fees. Coaches in should clarify in advance with performers (and/or employers) the number of sessions, fess (if any) and methods of payment. They should explore with performers (and/or employers) the expectation of the outcome of coaching. Written contracts may be appropriate in some circumstances. Progression of sessions will take place in any level of coaching, in Sir Alex’s sessions to Tony’s sessions. Performers will get a better understanding of skills and techniques they are learning if they are given the opportunity to see and practise how they fit into the wider context of their sport. For example, teaching young performers how to hold a discus and move across a discuss circle will have limited benefit unless they can see an end result and have a practice of throwing the discus. Allowing the performer to throw the discus will help the skill to be learnt and allow some performance based feedback to be gained. This will also achieve satisfaction and improve individual and team performance. Motivation and enjoyment is a main part of good coaching. When individuals are able to see that they are improving they will gain personal satisfaction and want to continue. A coach should structure sessions in order to allow performers to see their own improvements. Coaches should aim to structure their practises in a way that allows performers to experience some form of success and then they can gain satisfaction from their achievement. This is particularly important when coaching children so this would really apply to Tony and now really to Sir Alex because his performers are elite sportsmen. Coaches should take healthy and safety precautions with whatever type of age group they deal with and ability of players. Tony and Sir Alex always make sure that when they train everything is safe and can cause no harm to the performers. Within the limits of their control, coaches have a responsibility to ensure as for as long as possible the safety of the performers with whom they work. The activity undertaken should be suitable for the age, physical and emotional maturity, experience and ability of the performers. They must also make sure that the facilities and equipment that is going to be used it safe. All coaches make sure that their participants are never in danger of becoming injured. Tony and Sir Alex will take extra care because they cannot afford to have injured players during a season. If a coach appropriately addresses the safety issues related to the coaching venue, the equipment and the selected activities as identified above, the safety of the participant will have been addressed. However, there may be instances where the safety of the performer can become in danger is the coach does not adhere to good practice guidelines. Coaches must respect the rights, dignity and worth of ever participant. They must treat everyone equitably and sensitively within the context of their activity and ability, regardless of gender, ethnic origin, cultural background, sexual orientation, religion or political affiliation. Both coaches can be seen to give equal opportunities to performers. Sir Alex has players from all over the world and Tony has a few people from a few different continents also. Coaches always give performers opportunities to develop their range of skills. Sir Alex and Tony always give their players opportunities because they believe they can still develop themselves as players. Performers will learn best when they are able to build on their own experiences and their own skills. Coaches should always look to introduce techniques progressively and show how they are linked to previous skills whenever possible. This relates to a performers progression through the different stages of learning. If a performer learns skills in isolation he or she will never progress. With Sir Alex and Tony you will always get professionalism and you should form any coach, no matter what sort of level they coach at. Most of the time a coach is viewed as a person of authority who has a certain amount of power. It is essential that a coach knows how to use their authority and not abuse it. Coaches should always make sure that everything they do is acceptable and is in good practice. All coaches should demonstrate a professional approach to performers that is fair, honest and considerate to their individual needs. In the UK is it stressed that coaches ‘demonstrate a high degree of honesty, integrity and competence’. Good coaching practice is underpinned by the following key principles; rights – to respect and champion the rights of every participant in sport, relationships – to develop open and honest relationships with participants and responsibilities – to demonstrate appropriate behaviour and conduct and achieve a high level of co mpetence through qualifications and continued professional development.

Naked Economics Essay

Chapter 1: The Power of Markets †¢What are the two basic assumptions that economists make about individuals and firms? †¢What is the role and significance of prices in the market economy? †¢What’s so great about a market economy anyway? Market allocation 3 / Assume rational utility-maximizers 6 / Opportunity costs 9 / Profit max 11 / Prices allocate resources 12 / Barriers to entry 14 / Market price, pricing decision & price discrimination 15 / Lessons of markets 18 Chapter 2: Incentives Matter †¢Explain how each of the following relates to efficient outcomes in a market economy: -adverse selection -â€Å"perverse incentives† -principal-agent problem, -the prisoner’s dilemma. Wrong incentives lead to undesirable outcomes 23 / Creative destruction 36 / Tax & govt program disincentives 38 Chapter 3: Government and the Economy †¢In your own words, explain what an externality is. †¢Besides addressing externalities, what other important and beneficial roles does government play in our market economy? Externalities 43 / Govt solutions to externalities 48 / Govt makes market economy possible – rights, laws / regulations 51 / Public goods 57 / Redistribution 59 Chapter 4: Government and the Economy II †¢What are the main reasons why government should only take a limited role in a market economy? Govt inefficiency 63 / Govt allocation vs private allocation 67 / Effects of regulation 69 / Effects of taxation 74 / Summary 78 Chapter 5: Economics of Information Wheelan explains that basic economic models assume that all parties have â€Å"perfect information.† How does â€Å"informational asymmetry† undermine our market economy? Adverse selection 81 / Firm screening 89 / Branding provides information 90 / Branding versus commodities 92 / Signaling mechanisms 93 Chapter 6: Productivity and Human Capital †¢After reading Wheelan’s argument, do you agree that Bill Gates should be so much richer than you? †¢Evaluate the following statement from p. 113: â€Å"We should not care about the gap between rich and poor as long as everybody is living better.† Human capital 98 / Job creation 103 / Effects of human capital on standard of living 105 / Productivity 107 / Income inequality 111 Chapter 7: Financial Markets †¢Explain how get-rich-quick schemes violate the most basic principles of economics. †¢What advice about investing in the stock market did you find most interesting and/or useful? Purposes of financial instruments 118 / Efficient markets & index funds 126 / Investment guidelines 132 Chapter 8: The Power of Organized Interests †¢Why have mohair farmers earned a subsidy from the federal government for  decades? Interest groups & politicians’ incentives 137 / Some regulations benefit business 142 / Tyranny of the status quo 144 Chapter 9: Keeping Score †¢Why is a nation’s GDP a good measure of its economic well-being and progress? †¢Why is a nation’s GDP a poor measure of its economic well-being and progress? GDP: importance, real vs nominal, per capita 150 / GDP growth & wage growth 152 / GDP misses social progress 154 / Recessions 156 / Fiscal & monetary policy 158 / Other â€Å"vital signs†: unemployment, poverty, inequality, govt budget, deficit, current acct, national savings, demographics 160 Chapter 10: The Federal Reserve †¢What is the primary role of the Federal Reserve? †¢What is the significance of this role? †¢What is deflation, and why is it worse than inflation? Importance of Fed 168 / Easy money causes inflation 170 / FOMC & monetary policy tools 172/ Difficulty of policy decision-making 175 / Money 176 / Inflation & effects 179 / Political pressure to allow inflation 182 / Deflation 184 Chapter 11: Trade and Globalization †¢What is the â€Å"good news about Asian sweatshops†? Benefits of trade 187 / Comparative advantage & specialization 190 / Losers from trade 191/ Protectionism 193 / Trade raises real incomes 195 / Trade benefits for poor countries 196 / Cultural homogenization 199 / Sweatshops 201 Chapter 12: Development Economics †¢After reading this chapter, what do you believe are the two greatest obstacles preventing poor countries from becoming rich? Importance of policies (vs resources) 206 / Effective development policies 208 / Exchange rates 217 / IMF 225 Epilogue: Life in 2050 †¢What economic question do you have about life in 2050? About today’s economy? About life in general?

Learning Plan Outcome Report 2,000 words Essay Example | Topics and Well Written Essays - 2000 words

Learning Plan Outcome Report 2,000 words - Essay Example The revised learning objectives were acquiring skills of recovery nursing both in clinical assessment and management of the postsurgical patients in the immediate postoperative period in the recovery room. This learning would also provide opportunity for application of knowledge and skills in the real situation where the learning along with evidence from research in recovery room nursing would be understood and applied in order to be able to deliver most appropriate care for the postoperative patients in the recovery room (Williams et al., 2002). The best way, thus, would be to constantly update personal knowledge and skill learning. The competency standards talk about accountability, and the best method to ensure accountability is to deliver care based on the state of the art learning (ANMC, 2004b). Specifically the learning would involve clinical assessment (ANMC, 2004a) and management of respiratory problems, pain management, management of nausea and vomiting, and documentation of care. Ans 1. The aim of recovery room nursing is provision of intensive observation and care in the postoperative patients, especially when the procedure had been done under anesthesia (Leykin et al., 2001). Ans 2. Q2. What are the primary objectives of nursing care in the Recovery Unit Ans 2. The primary objectives are recognition of major potential problems associated with a specific surgical procedure and initiation of appropriate corresponding actions. The nurses must be able to identify and demonstrate general procedures which are routine in the recovery unit, where the care will be documented until consciousness and physical functions are totally back to normal for legal reasons. It is better they use an established scoring guide for this reason (Wilkins et al., 2009). Q3. What are the serious events in the recovery unit that a nurse must watch for Ans 3. Respiratory problem, cardiovascular problem, and hemorrhage. Respiratory arrest is not uncommon in this liable and vulnerable situation. The nurse must be able to take corrective action promptly (Leykin et al., 2001). Q4. What are the primary goals of recovery room nursing care Ans4. These involve continuous, close monitoring, vigilant patient assessment; safe recovery from anaesthesia & surgery; skilled nursing action & patient management; prevention of, or early recognition & intervention of post anaesthetic/surgical problems; short-term intensive care nursing leading to optimal patient outcomes (Radford, 2003). Q5. What should be focus in care Ans5. The nurses must be competent and continue to assess their own competence. Immediate postoperative recovery care is important since in this phase many patient deaths may occur. Most of the deaths occur due to specific anesthetic errors, errors in judgment, lack of vigilance, and these can be prevented. Nursing care must focus on prevention of complications and their treatment if they occur (Radford, 2003). Q6. What should be the staffing ratios Ans6. Depending on the care needs and criticality of the condition, the staffing ratio varies. There is a recovery patient classification system, and based on that there are 4 classes, I, II, III, and IV, where the nurse patient ratios should be 2:1, 1:1, 1:2, and 1:3

Westar beverage Statistics Project Example | Topics and Well Written Essays - 250 words

Westar beverage - Statistics Project Example alysis corresponds to the hotel’s monthly sales for both pub and nightclub, sales for the club, sales for the pub, total expenditure for the hotel, expenditure for the nightclub, expenditure for the pub, and room occupancy in the hotel. Using excel, regression analysis generates the following tables with coefficients. From the regression statistics, the high value of adjusted R square indicates that the regression model explains a high percentage of the considered data, more than 95 %. The model can therefore be used to predict beverage sales. The lower significance value from the ANOVA table, 0 relative to 0.05, also indicates that there exist significant relationship between beverage sales and the other variables. Further, the table of coefficients confirms that significant relationship exists between beverage sales and sales for the pub and sales for the nightclub. The hotel’s volume of sales equally depends on its two branches, pub, and club. Research into forecasting should therefore be diversified to investigate factors affecting sales in the two branches of the

Goods and Services Tax (GST) Essay Example | Topics and Well Written Essays - 3750 words

Goods and Services Tax (GST) - Essay Example The present research has identified that goods and services tax (GST) is said to be indirect and broad-based because it is charged depending on the supply or activities of good and services instead of being charged directly on income. Also, these charges are applied generally to all taxpayers with a few limitations. Taxation under GST is applied to the goods and services that are used by consumers, meaning that, this system is a consumption taxation system. A step process is used in the collection of taxes under GST, to make sure that tax is levied at every stage of the production chain, and also to allow suppliers of goods and services who are registered to claim the credit on tax paid to their inputs. Although the tax is charged at every stage, the tax is paid finally by the consumer at the end spot. For a firm to be able to take credit on GST, they must be registered. Thus, if they do not apply to be registered under GST, they are treated as the end consumers and can only enjoy th e GST credit they incur. GST is classified into three types of supplies namely; taxable supplies, input tax supplies, and GST free supplies. GST liability is created out of supply, but it is not created by the GST registered entity. The rules of GST do not apply if the supplies of either goods or services came to force before 1st July 2000, and in accordance to set special rules, gifts, when supply is made by entities not registered, or which are not required to register and when the transactions involved are not connected to Australia. In order to register Tiles Pty Ltd under GST system, the management needs to ensure that the firm satisfies the following requirements as stipulated under chapter 2, part 2-5 division 23 of the act. The main importance of registration is due to the following: - GST is only payable on any supplies for registered entities only Credits for input tax cannot be claimed unless the entity is registered GST returns are only lodged for registered entities Und er the goods and services act, an entity structure may include an individual, a sole corporate, a corporation body, a political body, a partnership, a trust and an unincorporated association or body of persons. Tiles Galore Pty Ltd is a small sized corporation, meaning that, it falls under an entity structure required to be registered. Thus, the firm can apply to be registered by ATO for GST. Registration requirements are in sec 23-5; it states that an entity is registered It is an enterprise Annual turnover meets the threshold for registration turnover The term entity is broad in definition and includes various legal persons as described here below; The trustee is that entity that should register for GST and ABN The partnerships are those entities that should register for GST but not for individual partners It thus entails that under section 23-10, an entity cannot be registered if it does not carry or intend to carry on with an enterprise. It is optional for that entity to registe r if it carries on an enterprise but does not meet the threshold for registration. Supplies fall under various sections namely; taxable supplies, GST free supplies, and input taxed supplies. Other kinds are importations and those that fall outside the scope of the GST. Taxable supplies are determinant factors in ruling whether a certain transaction is worth falling under GST.

Distance Zones (Sociology Class) Research Paper Example | Topics and Well Written Essays - 500 words

Distance Zones (Sociology Class) - Research Paper Example In his groundbreaking study, Prof. Hall introduced the four notations in his system, which are the public, social, personal and intimate distance (Weiten, Dunn & Hammer 247). The diagram as shown below illustrates his theory on how distance affects the way people will interact: This paper is a summary of several observations made in a crowded mall nearby and how many people fit into Halls distance zones during the course of the day, as shown below. The table comprises a total of one hundred observations made over the course of one hour: The largest group is composed of social distance which is not quite surprising if we consider that the mall is pretty much crowded during the time of the observation and it is also a weekend (Sunday mid-afternoon). People may have wanted more distance between them but inside a crowded mall, this is not entirely possible, especially with a special sale going on and there were many shoppers hunting for bargains. This partly explains why the public zone was smaller than anticipated because the mall is an enclosed space rather than an open mall like a country mall (strip mall) or town center. The third largest group is the intimate zone as lovers (adolescents, young singles, newly-married spouses and older couples) may have found a sale a good reason to bring their loved ones along and at the same time enjoy a little intimacy too. The personal zone comprised the smallest group and this more or less coincides with the rare occasion of a special sale for friends or colleagues to go out to gether. Many people have opted to go with their families or lovers, instead of going out with friends, many of whom they see a lot of times already on other occasions. The intimate distance group is not limited to lovers only but includes families going out together (parents and children) as well. As an aside, it is rare to have seen an older man and a younger woman

What forms of evidence have been used by social scientists in stidies Essay

What forms of evidence have been used by social scientists in stidies of crime - Essay Example Social scientists link the crime to society and find the rate of crime, criminal behaviour and other aspects of crime as a social issue with the support of different methodologies of finding and gathering data related to crime. For studying crime, different methods are adopted such as commonsense approach in which, the researcher becomes â€Å"acquainted with people around him/her, the community, business, politics or any social issue† (Sutherland, et al 2005, 78) and the systematic study of individuals in which, the individuals who are involved in crime directly or indirectly are studied or the statistical details related to their arrest, conviction or involvement (Sutherland, et al 2005). The systematic study of individuals takes into consideration statistics, individual case study, analytical induction, participant observation and the experimental method (Sutherland, et al 2005, 78). Burfeind and Bartusch (1992) inform about interdisciplinary approach, case studies, analytical induction, ethnography, ecological analysis and survey research. The statistical evidence of study of crime deals with statistical analysis in terms of correlation between the crime and any social condition (Burfeind and Bartusch 1992). There is no hard and fast rule that the analysis should be between certain aspects. It can be correlated between crime and any other aspect of society. The social scientists use this form of evidence to study crime prevalent in society along with many other methods. Individual case study is another form of evidence used by social scientists. In this form of evidence, the study of crime is based on an individual crime, this means that the social scientist gets engaged into analyzing only a person involved in a criminal activity and bases his study on only that individual (Burfeind and Bartusch 1992). This form is also advantageous as the study is specifically connected to one person and is somehow limited. Interdisciplinary approach to study

Historical Development of Policing Essay Example | Topics and Well Written Essays - 750 words - 2

Historical Development of Policing - Essay Example American officers conveyed weapons and has been under summon of politically named neighborhood area skippers. Remiss order prompted plenteous union. Significantly, police work has crucially grown from what it was hundreds of years prior. Nowadays, casual foundations of socialization and social control, such as the family, schools, and the congregation, diminished in viability, police turned out to be progressively vital (Schaible & Gecas, 2010). Policing in a free society is not a simple assignment. The discussion in the middle of opportunity and protection from one perspective and social control and disorder on the other is likely a standout amongst the most troublesome issues that face a socialized society. It is important to point out a number of challenges the police officers are bound to face at work. Essentially, police work keeps on being required for upkeep of proper order, and considerably even more so in present day society in view of the nations differences. Yet, not everyone preferences the work of police and their officers. People often see them even from a pessimistic standpoint times and they are used to such a situation (Schaible & Gecas, 2010). In any case, it causes police officers to feel the need to watch out so that someone cannot take a swing, punch, kick, or hit them with anything. Another thing that is a great challenge of a policing job is issues connected with health, both physical and mental. Employment issues supercede family matters, which regularly has extreme outcomes, as the police officer thinks about saving people in danger firsthand, even before thinking about own health and the wellbeing of the family. Huge anxiety can be caused by the way police officers work - shifts. Officers encounter a sort of plane slack with continually evolving movements. The human body takes roughly one full 24-hour day to conform to each hour of time change (Sanders, 2003).

Capital asset pricing model Essay Example | Topics and Well Written Essays - 250 words

Capital asset pricing model - Essay Example Capital Asset Pricing Model is a tool extensively used to value assets in the financial sector. It has been extensively used in calculating the required return of investment products. The capital asset pricing model was introduced in the 1960s by William Sharpe; Required Return: Risk free rate + ? (Average Market Return –Risk free rate) Where ? is the beta value of the financial asset The basic assumptions of this model pose as disadvantageous for this model to be considered as a perfect representative of required return calculation. One of its basic assumptions is that investors are holding diversified portfolios that are emulating the average market return; implying that the unsystematic risk is eliminated from the risk versus return calculation of the investor. On the whole, investors do try and make diversified portfolios in such a way that it portfolio return complements or exceeds the market return. Therefore, this assumption is not a big concern and is fairly reasonable (Eugene, 2010). Another assumption is that it can only account for single period transition horizon and usually a single year is used for comparison between two securities. This is another reasonable assumption as investors usually quote returns on an annual basis even if they hold a security for a longer period (Eugene, 2010). The assumption that the average investor can borrow at risk free rate is misleading.

Ljb Company Essay Example for Free

Ljb Company Essay Introduction LJB Company has asked the accounting firm to evaluate their system of internal controls because of the plan to go public in the near future. The president wants to be aware of any new regulations required of his company if they go public. The current system of internal controls was explained to the accounting firm. Under SOX Sarbanes-Oxley Act of 2002, all public traded U.S. corporations are required to maintain a sufficient system of internal controls. In order for this to be implemented all Corporate Executives and board of directors have to ensure that the controls are reliable and effective. With LJB Company incorporating the information from SOX act this will allow them reduce corporate fraud by making sure that all of the procedures for financial reporting is following in accordance to all guidelines. Internal Control Requirements In order for LJB Company to become a public trade, under the Sarbanes-Oxley Act of 2002 requires a registered U.S. publicly traded company to have an independent audit committee as a part of its Board of Directors. My accounting firm recommends that since LJB is a small sized company in terms of its employees should reevaluate their costs versus the benefits of being a public traded company. If LJB decides to go public in the near future there will be some new internal control requirements. One of the factors of the internal control system is to ensure that the management is in control of its environment. Top management needs to make it clear and concise on what can and won’t be tolerated especially when it comes to the organizations values, mission statement and unethical behavior. The second factor of the internal control system is the company leading its control activities. The control activities are considered as the post that holds the company’s effort to address all risks that they may possibly face going public. One thing that the company may face is fraud and in order to reduce fraud, management has to create and build policies to address those specific risks. Strengths and Recommendations Since LJB Company is relatively small, they have an advantage over their competitors who are large companies. Being a small company due to its size of employees, one of the things they are doing right is being able to set expectations and implement those within the organization. As a smaller company, the accountant’s decision to switch to pre-numbered invoices and the purchase of an indelible ink machine was a good idea and investment. The pre-numbered invoices will prevent transactions from being recorded multiple times. With the internal control system this will require that the employees forward their source documents for the accounting entries. The indelible ink machine will help organize all of the accounting duties. We recommended that LJB Company purchase an indelible ink machine to print all employees and cut checks. With the indelible ink machine this will make it difficult for unauthorized users to endorse checks and be approved. This will cut down on fraud and theft within the company. Violations LJB Company is very susceptible to fraud due the weaknesses and threats presented in the day to day operations. The type of threats include: no human resource control, lack of cash control, and no duties defined for each individual. LJB Company is lacking in the separation of duties because the Treasurer and Controller functions is being done by the same person. Although these two duties are being performed by one person and stream lining the process this causes LJB to be susceptible to fraud and out of compliance with the SOX act requirements. Each of these duties should be performed two different individuals. LJB Company has lack of cash controls. The lack of cash control has to be watched because within LJB each employee has access to petty cash and that shouldn’t be the case. Access to petty cash should be restricted to authorized personnel only. Any time there is a disbursement from the petty cash there should be an original receipt and signature that received the reimbursement. LJB Company human resource controls are very limited. Within this company both the Accountant and President have to review and approve all of the new hires which is the process. If LJB had a proper human resource control there would be a function set in place for new hires by hiring someone with HR experience that has risk training. Having a more defined HR control resource this would allow the company to clearly define the different roles and responsibilities for each employee. Also with the HR resource all employees would go through background check, each employee be given their own username and password and be tracked with the activity report. Conclusion We believe that this assessment of the current controls of LJB Company and the recommendations provided will meet your expectations and allow your company to be a fully traded public company. To reinstate this problem; in order for LJB Company to become a public trade, under the Sarbanes-Oxley Act of 2002 requires a registered U.S. publicly traded company to have an independent audit committee as a part of its Board of Directors. My accounting firm recommends that since LJB is a small sized company in terms of its employees should reevaluate their costs versus the benefits of being a public traded company. Works Cited Kimmel, Paul D.. Financial Accounting: Tools for Business Decision Making, 7th Edition. John Wiley Sons, 02/2013. .

The Phenomenon Of Globalization Big Brands Marketing Essay

The Phenomenon Of Globalization Big Brands Marketing Essay INTRODUCTION All big brands around the world are now shifting towards the phenomenon of globalization. A product is no more confined to geographical boundaries. Globalisation calls for global marketing strategies being implemented around the world to resonate the brands identity and its image to target customers. A synonymous marketing strategy is cost-effective and this is the strategy applied by many big companies around the world. However, experts also say that this is not always a wise strategy because consumer behaviour around the world varies from culture to culture and from nation to nation. For instance, an American consumer will react and respond differently as compared to a Nepalese consumer. Thus, while implementing global marketing strategies, a wiser move would be to tweak it, customise it, and to relate it with the local consumer behaviour. Similarly, few international big names in Nepal have only implemented their global strategies and are not probably exploiting the huge potential they have. One such case is that of Red Bull in Nepal. Since the entrance of this drink in Nepal, it has done well enough to survive in the Nepalese market as compared to some of the other energy drink brands. Red Bull has implemented its global marketing strategy such as unconventional method without really evaluating its effects on the customer loyalty in Nepal. Thus, the question still remains whether the customer loyalty is influenced by Red Bull in Nepal that uses global unconventional marketing strategies. Statement of problem Red Bulls marketing strategy around the world is to use unconventional strategies that involve guerilla stunts and buzz generating tactics to communicate to their customers. Guerilla marketing is based on below-the-line (BTL) activities where brand recall is created through events and stunts that are mostly related to sports (X-games), parties, adventure and music. The sports Red Bull supports are ones that are not popular in Nepal. Formula one and X-games are not really popular. Similarly, Red Bull does a lot of promotional events at discotheque to enhance its brand. But this is not applicable in Nepalese situation because we dont have any such type of place. This is where the problem lies for Red Bull in Nepal. Like everywhere, the strategy depends on unconventional marketing which is not applicable and does not relate to the Nepalese culture and tradition. For example, how many people in Nepal would be interested in free style football? Hence, if they conduct a sports event based on free style football, still many people who are unrelated to these events will not consider joining there. Also, the idea of X-games that involve moto (motorcycle racing), skiing (ski big air, skier cross), snowboarding, snowmobile, Inline skating, skateboarding, and car racing are not played in Nepal. Thus, any event based on these games would be absolutely useless here. We do not have well organised night clubs and discotheques, as already described. These areas are the best places where most of Red Bulls promotions and selling would take place around the world. Red Bull also conducts a lot of its adventurous events around the world in deserts and mountainous areas. In these contexts, security is the prime issue. One would also argue Red Bull should use above-the-line (ATL) methods of promotions (e.g. television, print and radio) to communicate to a larger audience. The bottomline here is that Red Bull Nepal is not considering the local culture and consumer behavior and is blind ly implementing its global marketing strategies to communicate with its customers. That is why the current research has been done to find out the effectiveness of Red Bulls global unconventional marketing strategy, for example BTL method, in customer loyalty in Nepal. Aim and Objectives Aim The current research was conducted to find out the effectiveness of Red Bulls global unconventional marketing strategy (e.g. BTL strategy) in customer loyalty in Nepal. Objectives To analyse the situation of consumers in energy drink Do they consume energy drink? Are they aware of energy drinks available in markets? Do they prefer any energy drinks? To analyse the factors that affect potential target market of Red Bull in Nepal. Do gender, age-groups, marital status and income of consumers have any effect on Red Bull market in Nepal? Analysis of the Red Bull brand in customer loyalty What consumers think about Red Bull quality? Why consumers think Red Bull was unique among drinks? What consumers think about Red Bull brand? Will Red Bull consumers keep on purchasing it on future? Will Red Bull non-consumers consider purchasing it on future? To analyse the effectiveness of Red Bulls marketing strategy in customer loyalty in Nepal? Will sampling affect customer loyalty? Will promotion events affect customer loyalty? Any suggestion in enhancing customer loyalty? Justification of the study At the end of this study, our research will help understand the effectiveness of Red Bulls global unconventional marketing strategy (e.g. BTL strategy) in customer loyalty in Nepal. In addition, this study will be important to analyse the Red Bull brand in customer loyalty. A detailed report would be generated regarding consumer behavior, preferences, attitudes, reactions, lifestyles, and characteristics which would help us prepare an in-depth analysis on our research objectives. An exciting prospect of this project would be to find out to what extent Red Bull possesses the ability to reach markets and reach consumers as using unconventional marketing strategies limits their reach and opportunities. Lastly, the study will generate recommendations that will be crucial in Red Bull marketing strategy in future. Scope of the study The study comprises of conducting a research in different parts of Kathmandu targeting individuals and groups (principally university and college students, celebrities and media related persons) falling into our target criteria in order to find out the effectiveness of Red Bulls unconventional marketing in Nepal. The research also involves interviews with industry experts to gain their viewpoints and comments on the matter which was important to understand about Red Bull markets in this country. CHAPTER-2 LITERATURE REVIEW Unconventional marketing In the corporate world, the term marketing simply refers to activities carried out by organizations or individuals in order to generate awareness capture interest and boost sales. There are mainly two strategies to generate marketing, for example conventional and unconventional marketing. The first, conventional marketing, a traditional marketing technique, mainly refers to the use of media or ATL activities for the purpose of promoting the brand. These conventional methods comprise of television advertisements, print advertisements in newspapers, magazines, broadcasts on radios, billboards or hoardings and other sources of media. Unlike conventional marketing, the unconventional marketing refers to all those forms of marketing that require lower budgets and more time, imagination, creativity and a lot of energy rather than monetary support. Compared to conventional marketing that lacks an interaction between the organization and the end user, unconventional strategy is more interact ive with customers and gets them really engaged with the activity itself. Examples involve public interceptions, random giveaways or free sampling, and publicity stunt (PR). Unconventional marketing is synonymously used as guerrilla marketing, buzz marketing, public relation tactics, viral marketing, social media, BTL in various literatures. This marketing campaign is principally interactive with consumers who are unexpectedly targeted in unexpected places. Therefore, this campaign is aimed at generating buzz and viral marketing via a unique, engaging and thought-provoking ideology (Romane Knight, The Best Guerrilla Marketing Strategies, http://marketingnotesja.hubpages.com/hub/The-Best-Guerrilla-Marketing-Strategies (Blog), accessed on 21 September 2012). While both forms of marketing result in increased awareness, persuasion and education of the brand, unconventional marketing helps build a bond between the brand and the customer. The Exforsys Inc. website (2011) states that unconventional marketing is an experiential marketing which appeals to the emotions. The customer develops an emotional attachment to a brand, product, person, or idea. Therefore, unconventional marketing greatly enhance the customer interaction in order to gain valuable insights and consequently enhance loyalty. Customer loyalty When a company or a business organisation is opened, it is aimed to generate and retain a loyal customer who would continuously attach with the company in the context of its long-term cost-effective business. The ideology of retaining a long term relationship with brand loyal, i.e. the customer who has the continuous requirement of the same product is called customer loyalty. Customers will leave the company or organisation if it is not aimed at curomer loyalty. Various explanations have been found regarding customer loyalty in literatures. Sivadas and Baker-Prewitt (2000) said there is an increasing recognition that the ultimate objective of customer satisfaction measurement should be customer loyalty. Anton (1996) described satisfaction is positively associated with repurchase intentions, likelihood of recommending a product or service, loyalty and profitability. In 1997, Guiltinan, Paul and Madden (1997) said that satisfied customers are more likely to be repeat (and even become l oyal) customers (Guiltinan, Paul and Madden 1997). While these statements indicate that customer satisfaction is one of the factors of customer loyalty, customer dissatisfaction does not always lead to a reduction in loyalty. For example, even dissatisfied, some customers may be loyal because they dont expect to get any better service even if they did change (Reichheld 1996). In addition to customer satisfaction, brand loyalty may be another factor which may play in customer loyalty. Sometimes, customers can also feel a sense of loyalty and emotional attachment to a particular brand (Fournier 1998). However, the relationship of the brand with a customer is a two-way process in which it is not concerned how a customer feels to a particular brand, and this association is just preference or proclivity (Peppers and Rogers 2004). Customer Acquisition The assurance phase Customer Development The education bonding phase Customer Commitment The sales phase Customer Retention The continuation activity phase Customer Loyalty Cycle Satisfaction Satisfaction Satisfaction Satisfaction S2 S1 S3 S4 Figure 1: Customer Loyalty Cycle as a Business Model used by the Scuba Schools International (SSI) Dive Centres. They acquire students and convert them into loyal customers. S1: Step 1, S2: Step 2, S3: Step 3 and S4: Step 4 (Adapted from http://divessi-indo.com/acquisition/systems.php, accessed on 24 September, 2012). Finally, price may be one of the determining factors of customer loyalty (Fisher 2001). For example, good pricing is an important factor in encouraging customer loyalty (Abratt and Russell 1999). In contrast, if a customer is loyal to a brand, he/she will not care of future price changes (Clark et al. 1995) indicating price may not play a role in customer loyalty. While customer loyalty depends on different factors, the process of customer loyalty is not an easy task in business. The process of customer loyalty can be achieved in 4 steps (Figure 1). The first step is called the assurance phase in which customer is acquired via different marketing or business strategy. Then, customers are made satisfied and then, they are given different trainings and education programs to keep them bonded. This is the education and bonding phase and is the second step of customer loyalty. Again, the customers are made satisfied and customers make commitment in the sales phase or third phase. The satisfaction to customers is continued and customers will stick to the same brand or the same company in the continuation and activity phase. This is quite important to keep the customers retention. The cycle is repeated followed by customer satisfaction. Therefore, customer satisfaction may be one of the important factors in customer loyalty (Figure 1). Measuring marketing effectiveness Companies spend billions of dollars annually on marketing. Because of increasingly competitive markets, firms strive to produce higher and higher profits. This leads to calls for justifying the marketing expenditures (Rust et al 2004). Powell (2002) states that marketing effectiveness is the quality of how marketers perform their marketing activities in order to optimize their expenditures and achieve both short and long term goals. The difference between marketing effectiveness and efficiency is explained by Rust et.al (2004) as they state for example, that price promotions may be efficient in delivering short-term revenues and cash flows but ineffective in the long run if it is destroying profitability and brand equity in the long run. Figure 2: The Chain of Marketing Productivity (Adapted from Journal of Marketing 2004, vol. 68, pp. 76-89). The Chain of Marketing Productivity is a conceptual context that can be utilized for evaluating marketing effectiveness (Figure 2). This model explains the effects of certain marketing actions of a firm on its position and standing in the market. Rust et al (2004) believe that every firm must have a business model which is used to track the effectiveness of marketing expenditures in influencing the knowledge, beliefs and emotions of the customers that ultimately leads to purchase behaviours. They stress on the fact that marketing efforts such as advertising and product improvements help in building long term assets such as brand equity. These long term assets are leveraged to deliver profitability in the short run. Customer thoughts, beliefs and feelings that lead to purchase behaviours are usually measured through non-financial measures such as attitudes and behavioural intentions. These non-financial measures drive financial performance measures like sales, profits and stock values in the short and long runs (Rust et al 2004). Behaviours Hoyer and Macinnis (2009) states that consumer behaviour reflects the sum of all consumer decisions from acquisition to disposition of goods, services and experiences. Behaviour of the consumers is a dynamic process reflecting acquisition, usage and disposition activities. The questions of what, why, how, when and how much to acquire, use and dispose a particular offering can have a major impact on how strategies for marketing and communications are developed. In order to produce, communicate and provide appropriate goods and services, marketers need rich insights on consumer behaviours and what they value (Hoyer Macinnis, 2009). Marketing efforts such as communications and promotions have a long term impact on consumer behaviour. In recent years, consumers have become more price- and promotion-sensitive over the time because there is a lot of information and choice available to them. This is why more and more companies are attempting to influence consumer behaviours through marketing efforts such as promotions and communications (Mela, Gupta Lehman, 1997). Sales Revenue Sales revenue numbers are the most objective measures of marketing effectiveness. Financial benefits, such as sales, from particular marketing efforts are assessed in numerous ways. One traditional method is the Return on Investment (ROI) which is the relative return that is obtained from the required expenditure. Financial impacts like these affect the firms financial position in terms of profit and cash flow. However, these methods are controversial and ineffective if relied upon solely. This is because most of marketing efforts are played out in the long run; there effects cannot be observed in the short run, while methods such as ROI only assess short term effectiveness of marketing efforts. A better usage of such methods must incorporate future cash flows so as to predict and determine the long run marketing effectiveness (Rust et al 2004). Brand Equity Brand equity is a relatively new concept which has developed from the past two decades as core marketing concept. It suggests that brand value can be derived from the discounted cash flows received from the sale of products/services as a result of associations of the brand with those products/services (Rust et al 2004). Rust et al. (2004) further cite Tybout and Carpenter on the enormous brand equity of Home Depot which was the US$84 billion in 1999. This shows that even though there may be a short-term divide between ROI and marketing efforts, it may not be completely ineffective due long laSting value offered through brand equity. Elements of brand equity such as customer lifetime value, brand awareness, associations and recognition can be determined by recognizing prevailing perceptions regarding the brand and functional as well as emotional value propositions that the brand provides (Dunn Halsall, 2009). The impact on customers and resultant developments in valuable assets such as brand and customer equity influence a brands market share and revenue, hence, enhancing its competitive position in the market. Long term benefits of these assets can increase customer responsiveness to brands and its extensions, willingness to pay premiums, referrals, increased usage rates, lower after sales support costs, customer retention and loyalty. All of these factors reflect a larger market share to be enjoyed by the brand with guaranteed greater profitability (Rust et al 2004). There is a wealth of means to measure market effectiveness. Methods to evaluate marketing tactics and impact of marketing expenditures provide the necessary tools to affect the practice of management and to bring further credibility to marketers. From an accounting standpoint, marketing productivity must be categorized into modifications in financial assets as well as intangible assets such as brand equity (Rust et al 2004) . Red Bull-History Red Bull is a popular energy drink that had been manufactured since the early 1962 by the TC Pharmaceutical Co., in Thailand by Chaleo Yoovidhya. The name of the company was subsequently changed into Red Bull Beverage Co. Ltd. It was introduced into the Europe by the Austrian guy Dietrich Mateschitz, who found out that one of the Thai energy drink called Krating Daeng (Thai: Red Bull) was good at soothing the Jetlag. He finally realized that the Asia has a wide potential market for Energy Drinks and there was no such kind of product available in the West or the Europe. In 1984, he established an Austrian company called Red Bull GmbH that sold about a million cans in 1987. Consequently the sale was expanded to other countries like the UK, Germany, Switzerland and others (http://www.fundinguniverse.com/company-histories/red-bull-gmbh-history/). Throughout the world, it is the leader in the energy drinks market and has about 70% of the market share and has annual sales of billion dollar s (Data Monitor, Red Bull GmbH, 2004). Red Bull-Branding When introduced to the markets of the world, very few believed in the successful potentiality of Red Bull as a brand and product. The mere concept of energy drink was brought into inception by Red Bull and most believed that such a confined product category of energy drink was not required when you had other options such as tea or coffee as energy boosters. Beardwood (2010) remarked that Red Bull might be a slightly safer alternative to alcohol. Although there are negative assumptions related to Red Bull brand, it has now become the leading energy drink manufacturer around the world. Regani in 2006 believes that the soul reason of the success of Red Bull in marketing is due to its audacity to think out of the box and its trend setters rather than followers (Regani (2006). Red Bull-The brand While considering Red Bull as a brand, it reflects energy, enthusiasm, active life, trend setters, adventurous and everything that is about youth and its whereabouts. When a person is found to consuming Red Bull, the image created in mind is a cool and trendy one and that is the kind of positioning they have achieved as a brand. All brand managers at Red Bull maintain that the positioning of Red Bull will never change no matter what the situation is, as that is what Red Bull, as a brand has thrived on. Red Bull is more about the brand than the product itself. According to Gschwandtner (2004), it is not Red Bulls sales strategy that helps it sell like hot cakes around the world, but it is its innovative branding strategy that has helped it become the number one energy drink name of the world. Red Bull-Marketing strategy across the world Red Bull as a brand is rebellious in nature and it certainly proves the kind of unconventional marketing strategy it has chosen. They absolutely refuse to advertise and use some of the conventional modes of promotions such as billboards, banner advertisements, taxicab holograms and blimp in a way that many brands would opt to do. Even their TV spots are very different from others. Played only on niche channels, they are merely sketches of a mysterious Austrian artiest that tries to amuse the audience more rather than educating them. They completely pursue unconventional marketing techniques to build the brand that majorly includes buzz generating tactics, event-based marketing, hiring brand ambassadors, supporting student projects, free sampling and others. Rather than going on mass, Red Bull targets underground style with BTL activities. It aims to produce viral buzz by paying college going students, disc jockey (DJ)s and young opinion leaders to host events and parties where the drink can be served. These are the sort of parties Red Bull encourages its ambassador to lead or organise as it aims to associate its brand with such events. Therefore, strong Red Bull branding can be observed at club, cafà © and discotheque where young crowds are mostly present. Red Bull does not spend on advertising and flashy celebrity endorsement. They hire hip youngsters, students and unconventional sports athletes to endorse their brand and promote it. These not only cost less but are also more effective as they are closest to the target market and know the required consumer behaviors. Besides that Red Bull organize and sponsor extreme sports events like the X-games and freestyle football which against complements their strategy of unconventional marketing. Campaigns Their campaigns are mostly based on organizing events that are associated with the brand. These events usually include unconventional sports, parties, student based events and exhibitions. They use such events to heavily brand their product using all kinds of aesthetics and tools. Plus, they also sample at these events to generate product trial and to let their target consumer experience the functionality of Red Bull. Their most recent campaign was the world tour of free style biking champion Kenny Belaey who was taken to all Red Bull operating countries where he performed stunts at different schools, colleges and universities. This event was used to build an impression for Red Bull as an adventurous, outrageous and unique brand. Sampling was also conducted at all stunt venues. Before the tour of Kenny Belaey, Red Bull organized the Free Style footballing competition all around the world where youngsters flaunted some cheeky skills to win the major prize of going to the World Cup in South Africa. Publicity stunt/buzz generating tactics The main motive of Red Bull behind using unconventional and unique marketing strategies is to generate or create people talking about them that gradually support to promote them. They aim to create a buzz through their events that is why they do not prefer using the conventional modes of communication (e.g. TV, radio and print media). Red Bull aims to create a viral fever through its events where people are amazed by the activities they perform and talk about it. The message spreads like wild fire that is the thing each Red Bull brand manager or brand ambassador targets in all its operating countries. Main motive is to do something so outrageous and unique, that people keep talking about it. Therefore, the brand is both getting the required mileage and developing a customer base for itself. A small example of how Red Bull tried to generate a buzz was the high jump that their hired athlete attempted from the tallest buildings in all the Red Bull operating countries. Media was invited to the stunt and heavy Red Bull branding was exhibited. There was great hype and anticipation because of such an outrageous attempt being made by a person. People kept talking about it and there was a certain buzz about this stunt. The venues for the stunt were heavily branded with Red Bull aesthetics to demonstrate that it is Red Bull who owns the event. The stunts were successfully completed in all Red Bull operating countries with the media heavily publishing it on TV, print and radio. The amazing factor was achieved as people were talking about it and this was exactly what Red Bull wanted to achieve with this stunt. In this context, it might not be selling the product through these stunts but it is actually developing the brand as an adventurous and unique one and also that it is creatin g a buzz about Red Bull which is basically the target and aim of the Red Bull brand manager or ambassador at the closing of the event. Endorsements Red Bull does not really rely on celebrity endorsement as that is not its style. What it does is acquiring sports teams around the world and supporting them as its official sponsor. The following endorsements are currently made by this brand: Red Bull is the official sponsor of all X-games conducted around the world. This endorsement complements their marketing strategy of being unconventional. All venues and player dresses are Red Bull branded and heavy sampling is done at these events. Red Bull has acquired two football teams around the world. One plays in the Major League Soccer in the United States of America and is known as the New York Red Bulls (http://www.newyorkredbulls.com/), accessed on 25 September, 2012). The other one is in the Austrian Football League and is known as Red Bull Salzburg (http://www.austria-salzburg.at/, accessed on 25 September, 2012). Both the teams have their kits branded with Red Bull. Red Bull Salzburg even have their stadium named after Red Bull and is called the Red Bull Arena. One can easily notice the heavy branding of Red Bull at the stadium. This is an effective plan that involves the heavy media coverage of football all over the world. Red Bull owns a Formula One team which has been doing incredibly well since the acquisition took place (http://www.formula1.com/news/headlines/2010/5/10796.html, accessed on 25 September, 2012). The car and the drivers dress are completely branded with Red Bull logos. This is again a very effective because Formula One racing gets a lot of coverage around the world and gives Red Bull the required mileage in its target audience. Red Bull endorses the major stars in unconventional sports and gaming. A stand out example is Kenny Belaey who has been supported by Red Bull throughout his career as a free style biker (http://www.tribalzine.com/?Kenny-Belaey-after-the-success-of, accessed on 25 September, 2012). Sampling through brand ambassadors Another strategy of the marketing by Red Bull is the contract with brand ambassadors at schools, colleges and universities to represent the brand at social events and hangouts. These brand ambassadors are given cartoon/s of Red Bull to sample at parties and spots where Red Bull might be needed. These situations occur when students are in mental or physical stress due to various reasons, for examples sports events or time of academic examinations. The idea is to hire cool college going students to represent the brand amongst its intended target market. Another promotional strategy is involved in educating consumers. Red Bull organises travel in by its staffs in a car that carries large cans of Red Bull. The Red Bull staffs target those individuals who lack energy and wishes of energy. Then, the staffs give a free can of Red Bull to these people. This strategy seems to be successful during the introduction of Red Bull into public. Red Bull-Establishment in Nepal and structure Red Bull was finally launched in Nepal in 2002 and since it has been a leader in the market with relatively lesser competition. Red Bull was brought to Nepal by S.M. Chawla Company that only handled distribution of Red Bull initially. When the headquarters in Dubai assessed the sales in Nepal, they decided to officially start their operations in an office of their own. In 2004, Red Bull Nepal was established with three functional departments namely Marketing, Sales and Finance. Red Bull is currently being operated in Kathmandu with the Asian head office being in the United Arab Emirates (Figure 3). It has set up its premises in all three cities where distribution and marketing operations are executed. The current organizational structure of Red Bull Nepal is shown in Figure 3. Figure 3 : The current organizational structure of Red Bull Nepal. Marketing The current organizational structure of Red Bull Nepal is governed by Asian Head Office. This office primarily plans and executes BTL promotional activities for Red Bull. Understanding the consumer need and coming up with activities to fulfill them is one of their most important tasks. Pre- and Post- event communications of all promotional activities are also taken care of by this office. Each city has one marketing head and three Student Brand Managers hired from popular universities to work as a team. Marketing department also handles communication via social media like Facebook and others. Sports and Events This is a dedicated team that plans around the year activities based on sports and other functional events. Red Bull conducts all its marketing through guerilla style and that is why this department has its special importance. They primarily plan and execute accompanied by collaboration with the marketing department. Finance Finance Department consists of a precise and dedicated full-time team member. The finance team distributes the budget for executing the marketing activities. This department also looks after the wage control system. The team also maintains and keeps track record of monthly sales. This department submits the monthly reports of sales performance to the head office in Dubai. Communication This department handles all the pre- and post-event communication of Red Bull events and activities through all media that include TV, print, radio and social media. This strategy is similar to the idea of communication in unconventional marketing of Red Bull brand to its audience. This department actively stays in touch with people in the media to disseminate news about everything that Red Bull is doing not just in Nepal but also around the world. Sales Since Red Bull

THINGS FALL APART Essay examples -- essays research papers

Summary and Analysis of: Things Fall Apart   Ã‚  Ã‚  Ã‚  Ã‚  There are many lessons that we learn in life. Chinua Achebe?s Things Fall Apart teaches one of life?s greatest lesson. True, lasting happiness matters more than ones social rank or ones rank of wealth. Okonkwo, who is the main character in this book, is trying his best to be the man that is father was not. His father was a well known bum and a man who owed a lot of debts. Okonkwo felt that men are always suppose to be strong, leaders, and do what people perceive are typical male tasks. But his father, Unoka, did not fit his description of what he felt a real man should be. He was ashamed of his father.   Ã‚  Ã‚  Ã‚  Ã‚  Okonkwo had an obsession. His obsession was his pride. And this led to him losing his head and everything that worked so had to obtain. One of his greatest fears that were portrayed in this book was that of showing any type of emotions, affection, or sorrow. He felt that showing them would make him look weak. It is okay to express yourself. That is part of being human. To protect his own image Okonkwo would do anything. He began to search for wealth and status by asking other villagers who were wealthy for support. He was loaned seed yams. This was just enough for him to begin a productive crop. He had to start at the bottom and work his way up to the top. He was able to do just that. He gained a very high standing in the Ibo tribe. And his ultimate goal was to become an elde...

Essay --

In Iris Murdoch’s â€Å"Morality and Religion† the author, an English novelist, makes many arguments that writers can either agree with or disagree. She talks about morality and religion and the philosophy behind the two. Murdoch’s main argument is whether there can be morality without religion. She asserts her view of morality and religion by defining religion, explaining the differences between the two while questioning both, and analyzing virtue and duty. By comparing and contrasting morality and religion she makes her view ambivalent and complex therefore letting her readers decide whether or not religion is necessary for morality. While some writers extend Murdoch’s claims other writers like Aristotle complicate her view of religion and morality. Iris Murdoch starts her argument by stating that â€Å"there is only one way to acquire religion and that is through being taught it as a small child† (363). She sees religion as something that can only be attained when one is a child. She then claims that â€Å"people who take up religion as adults are merely playing at it† (Murdoch 363). By stating this, the question of whether there can be morality without religion comes into mind. If religion is needed to have morals and religion can only be attained as children that would mean that adults who weren’t raised religious don’t have morals since they are only â€Å"playing at it†. But if religion doesn’t define whether people have morals then that shows how religion isn’t necessary for someone to be moral. Murdoch is basically stating that people who take up religion as adults don’t truly know the meaning of faith and religion yet that doesn’t necessarily mean they donâ⠂¬â„¢t have any morals. A writer that complicates Murdoch’s claim is Basil Mitchell, autho... ...iveness is important to religion and it is the duty of people to forgive in religion therefore there is a relationship between both. Murdoch separates religion and duty but Lauritzen complicates her view by explaining how duty comes from religion and forgiveness is an example of that. In Iris Murdoch’s â€Å"Morality and Religion† the author questions whether or not religion is necessary for morality. She is very ambivalent with her answer as she explains the similarities and differences between morality and religion but never specifically choosing one side. Many writers extend and complicate Murdoch’s arguments but only for readers to get a better understanding of both concepts. This is significant because it helps readers better understand morality and religion and they can decide for themselves whether religion is necessary for morality or if morality is just natural. Essay -- In Iris Murdoch’s â€Å"Morality and Religion† the author, an English novelist, makes many arguments that writers can either agree with or disagree. She talks about morality and religion and the philosophy behind the two. Murdoch’s main argument is whether there can be morality without religion. She asserts her view of morality and religion by defining religion, explaining the differences between the two while questioning both, and analyzing virtue and duty. By comparing and contrasting morality and religion she makes her view ambivalent and complex therefore letting her readers decide whether or not religion is necessary for morality. While some writers extend Murdoch’s claims other writers like Aristotle complicate her view of religion and morality. Iris Murdoch starts her argument by stating that â€Å"there is only one way to acquire religion and that is through being taught it as a small child† (363). She sees religion as something that can only be attained when one is a child. She then claims that â€Å"people who take up religion as adults are merely playing at it† (Murdoch 363). By stating this, the question of whether there can be morality without religion comes into mind. If religion is needed to have morals and religion can only be attained as children that would mean that adults who weren’t raised religious don’t have morals since they are only â€Å"playing at it†. But if religion doesn’t define whether people have morals then that shows how religion isn’t necessary for someone to be moral. Murdoch is basically stating that people who take up religion as adults don’t truly know the meaning of faith and religion yet that doesn’t necessarily mean they donâ⠂¬â„¢t have any morals. A writer that complicates Murdoch’s claim is Basil Mitchell, autho... ...iveness is important to religion and it is the duty of people to forgive in religion therefore there is a relationship between both. Murdoch separates religion and duty but Lauritzen complicates her view by explaining how duty comes from religion and forgiveness is an example of that. In Iris Murdoch’s â€Å"Morality and Religion† the author questions whether or not religion is necessary for morality. She is very ambivalent with her answer as she explains the similarities and differences between morality and religion but never specifically choosing one side. Many writers extend and complicate Murdoch’s arguments but only for readers to get a better understanding of both concepts. This is significant because it helps readers better understand morality and religion and they can decide for themselves whether religion is necessary for morality or if morality is just natural.

History of Microsoft :: essays research papers

History of Microsoft   Ã‚  Ã‚  Ã‚  Ã‚  My research paper is going to be on whether or not Microsoft should be broken up by the Justice Department. In order to understand what is going on in the trial, you need to know the history of Microsoft. Without knowing the history of Microsoft, there would be no way of forming an accurate opinion of whether Microsoft should be broken up or not.   Ã‚  Ã‚  Ã‚  Ã‚  Microsoft first came into existence in 1975 and was founded by William H. Gates III(Bill Gates) and Paul Allen. The first product that they produced was the first version of the BASIC programming language for the Altair, which was the first personal computer. Microsoft then licensed BASIC to other companies, such as Apple Computer, Commodore, and Tandy Corporation. In 1977, Microsoft released its second language product, Microsoft FORTRAN.   Ã‚  Ã‚  Ã‚  Ã‚  Microsoft got its biggest break in 1980, when IBM chose Microsoft to write the operating system for the IBM PC personal computer. This was historically the biggest turning point for Microsoft. When the deal was made, Microsoft didn’t yet have an operating system to sell to IBM. Microsoft then purchased an operating system from a Seattle programmer and renamed it MS-DOS(Microsoft Disk Operating System.) During the meeting with IBM, Bill Gates was very crafty and convinced IBM to let Microsoft license MS-DOS to other computer manufacturers. That is why there are many clones of the IBM PC today. That move made MS-DOS the standard operating system for personal computers and skyrocketed Microsoft’s growth.   Ã‚  Ã‚  Ã‚  Ã‚  In 1984, Microsoft became on of the first established software companies to develop software for the Apple Macintosh. By that time Microsoft had an office suite of applications that included Word, Excel, and Works. That move gave Microsoft experience in developing applications for GUI’s(Graphical User Interface.) In 1985, Microsoft used that knowledge and release the first version of Windows. Windows was a shell of DOS, which means that it ran over DOS and extended the features of DOS, and employed a graphical user interface. Windows 2.0 was released in 1987. Windows 2.0 had improved performance and offered a new visual appearance. In 1990, Microsoft released Windows 3.0, which was followed by Windows 3.1 and 3.11. The Windows 3.x line rapidly became the most widely used operating systems. Also in 1990, Microsoft became the first personal-computer software company to record $1 billion in annual sales.   Ã‚  Ã‚  Ã‚  Ã‚  Microsoft was soon accused of monopolistic business practices. In 1990 the Federal Trade Commission (FTC) began investigating Microsoft for alleged anticompetitive practices.

Informative Speech on Taekwondo

Informative Speech Taekwondo Introduction Have you ever seen a martial arts demonstration, or hear of a demonstration team? Well, let me start off by telling you what a demonstration, or demo, team is and what they do. A demo team is a group of elite martial artists chosen to represent the school of martial arts to which they attend to the public during martial arts demonstrations. During these demonstrations they perform impressive feats that wow the audience such as, difficult board breaking techniques and impressive techniques learned through the study of the martial art they are representing.During my high school years I had the pleasure of being one of these elite martial artists. In the demonstrations I participated in I did things from, breaking boards in impressive ways, such as jumping over three people and doing a flying side kick through a board held by someone on the other side of them, to choreographed fighting and even actual sparing. All of these experiences of my were a part of my experience with a martial art known worldwide as taekwondo. Related article: Informative Speech About African CultureAccording to an academic journal titled: 2004 Olympic Tae Kwon Do Athlete Profile written in 2009, â€Å"Tae kwon do, a form of Korean martial art originally designed for warfare and self-defense, has in recent times become a well-recognized sport and has become more popular since its official introduction into the 2000 Sydney Olympic Games. † First I'm going to give you a brief history on what Taekwondo is, then I'll talk to you about what taekwondo is, and finally, I will be sharing what practitioners of taekwondo normally do. Body I.Tae kwon do was originally designed for use in Korea's armed forces, but is now practiced worldwide and has become extremely popular as a sport and a way of self defense. A. Shortly after the Japanese occupation of Korea ended in 1945 the South Korean government ordered all of the major martial arts schools in the country to get together and make one universal martial art that they would t hen begin teaching to their military. B. This style that was made from all the different styles in the country at the time soon became known as taekwondo and quickly gained popularity. II.So I bet your all wondering what the heck taekwondo means. Well, according to martialartsresource. com, â€Å"‘Tae' means â€Å"foot† or â€Å"to strike with the feet†. â€Å"Kwon† means â€Å"hand†, or â€Å"to strike with the hand†. â€Å"Do† means discipline, art, or way. Hence TaeKwonDo (foot-hand-way) means literally â€Å"the art of the feet and the hands† or â€Å"the art of kicking and punching†. † A. Tae kwon do is a marital art that deals primarily with kicking. B. The focus on kicking is designed with the thought in mind that the leg is the longest most powerful weapon a martial artist has at his/her disposal. . This fact means that a martial artist that is very good with his legs can strike an opponent while he is stil l outside of his opponents range. 2. While remaining outside of your opponent's rang you can deal highly damaging blows without having to take any powerful blows from your opponent. III. Tae kwon do customs differ slightly depending on where it is taught. A. Tae kwon do practitioners generally practice bare foot and in places like gymnasiums. B.The uniforms worn by practitioners used to be the kind that you fold over and tie together, but because of the sport-like nature of it these days they uniform style of the V-neck is becoming increasingly popular. C. Practitioners of taekwondo generally take part in sparring matches. 1. There's a lot of gear you have to wear when sparring, these include: helmet, mouthpiece, chest guard, gloves, cup and shin guards. 2. There are also plenty of rules involved in sparing to make sure it is as safe as it can be. These include: no punching the face, no groin shots, no locks, no clinching, etc.Conclusion Today we learned that taekwondo is a martial arts style that involves mostly kicks, where it originated, and what some of the customary practices are. One last bit of information I want to leave you with is that, according to the American Taekwondo Association's Website that was last updated sometime this year, â€Å"Taekwondo is currently the most popular martial art in Korea, and ranks among America's and the world's most popular martial arts. † Thank you for listening to my presentation and I hope you all know a little bit more now than you did before.

“1984″ vs. Nazi Germany Essay

I have always been fascinated with Adolf Hitler and World War II. It seems that throughout my education and lifetime, the topic of how Hitler’s Germany almost ruled the entire world was constantly mentioned in conversations, books, movies, or television programs. After reading George Orwell’s â€Å"1984†³ I saw that there were big similarities between the town of Oceiana and Nazi Germany. Both types of government were extremely similar; in 1984as well as in Nazi Germany, they killed and vaporized people with no remorse and had no respect for humanity. Therefore, when I read the quote, â€Å"it is impossible to found a civilization on fear and hatred and cruelty. It would never endure,† I immediately thought of Nazi Germany. Hitler’s evil drive for success clearly proved this quote to be true and shows that hatred and fear can’t in fact create a stable civilization. The Nazi’s ruled Germany from 1933 to 1945 when Germany surrendered and admitted defeat in their war of aggression, World War II. This was similar to the war that Oceiana was involved in throughout the book. Also, many German’s were taken to and killed at the concentration camps, just like Winston, along with many others, were taken to the Ministry of Love to be â€Å"taken care of.† In the book as well as in Germany there were no rights granted to citizens and freedom was merely a thought. Moreover, many children had to work at young ages and did not learn the proper skills in order to read or write. See more: Basic Economic problem of Scarcity Essay In the fictional Oceiana, children were also not allowed books and they were taken away because The Party was afraid that people would become too smart and try to overthrow the government. People in both of these countries were treated as slaves and humanity seemed completely outside the realm of possibility. Now, it is a known fact that Adolf Hitler was one of the 20th century’s most powerful dictators. He was responsible for World War II and the death of millions. Hitler saw a nation in despair and used this as an opportunity to gain political power. He saw a nation of unemployed and hungry citizens and promised them economic prosperity in return for absolute power. During his time he caused such a great deal of death and destruction He was indeed a great leader, yet his kingdom’s basis is what caused it to fall. Hitler’s racial and political hatred, along with the fear he instilled in his people were the major causes of the disintegration of his nation. Therefore, this event in history is a prime example of the fact that â€Å"it is impossible to found a civilization on fear and hatred and cruelty.† No one wants to be ruled by someone cruel and full of hate. This form of government didn’t and couldn’t ever endure. Citations * Adolf Hitler.† Jewish Virtual Library – Homepage. Web. 01 Mar. 2011. . * Adolf Hitler.† Spartacus Educational – Home Page. Web. 01 Mar. 2011. . * Adolf Hitler.† Wikipedia, the Free Encyclopedia. Web. 01 Mar. 2011. .

The Thread That Runs So True A Brief Summary

The vivid detail puts the reader into era that Stuart lived. He gives some information about his life, but most importantly he tells about the community in which he taught school and the ideas of the people around that time, and the emphasis they put on education. He talks about his sister and how that may have been the deciding factor that made him choose to teach. He talk about Lonesome valley and the people there, along with his long time friend Don Conway. Guy Hawkins is probably one of the most pivotal people in his career he came across.Some of the things Stuart had to do in his career would definitely not be acceptable in this day a time. The first chapter of the book tells how his decision to teach and where he chose as his first school was at. His sister had taught there a year earlier and one of the students Guy Hawkins had blacked both her eyes and beat her up pretty bad. He lied about his age to get the teaching certificate. His parents questioned his motive for teaching and choosing the school he chose. He assured them it was not for vengeance.Stuart was not intentionally looking for a fight but he was determined not to let them get away With hurting his sister. When he got the job he was shocked at the condition of the school house ND how the people in the area didn't make their kids go to school. He did understand in those times all members of the family had to help with the chores of the house. Once the crops were harvested then the attendance picked up. It was a one room school with grades one through eight. He was expecting the student who beat up his sister to in ideate the encode enter.One that Stuart was not looking forward to he was smaller than Guy. Late one day Guy came sneaking around the school looking for Stuart. In the school house he confronted him and told Stuart about beating up his sister and he was ongoing to do the same to him. Stuart had run this encounter through his mind more than once his preparedness gave him an upper hand . When Guy lunged for Stuart it was pretty much over from the start. Stuart was the victor he won the fight. But more importantly he won the respect of Guy and the whole community.Stuart was the only person to defeat Guy in a fight. Plus Lonesome Valley people lived with the mentality might makes right. The stronger your was the better. He cleaned up the school house and repainted it. The next year he had a better idea of what he had to do. The attendance picked up, he was involved in his kid's lives. And he showed a lot in the community how a proper education was worth its weight in coal. One of the people in the community came by with a wagon of coal. He had his students estimate its weight.When the man took it to market he was shocked to see he had been cheating himself for many years because he was inaccurately calculating how much he had. Jesse realized how politics and social structure played a part in the general lives. People judged everyone on just about everything where th ey went to church what they wore, or who they talked to. It was a very judgmental and politically motivated time. He became interested in a women in the next town, he tells about one night getting ambushed while walking to see her. He was egged and had gunshots fired over his head.He took his class out of this one room school and put them against a city school in an academic challenge and won. Shocking most of the people in the big city school who made fun of the group as they entered town. His way of teaching and figuring what needed to be done in the classroom was what got his students the achievements they did. His determination to succeed is what fueled his willingness to teach. From his time at this school he went on to be principal at Landlubbers High. He still walked to school because teacher salaries were not much.It took dedicated people to be teachers. He faced similar challenges as far as attendance goes. He started his career as principal walking to school five miles it was then he found out people were questioning if he died his clothes because they were discovered. That is when he learned of an unwritten rule about the principal having to live in town. When he moved to the local hotel e seen why he had attendance problems. His students were out all hours of the night. He observed them drinking, gambling and rebel rousing.He came across a game behind the school fence one day as he walked by he asked ‘ oho was winning† causing the students to scramble. He said nothing to them it was the anticipation that was torturing the students. But one thing he learned was if the POT was not in agreement he was not going to get anywhere with punishments. When they called a meeting and during the meeting he was accused of letting it go on he confronted them. Telling them exactly what he observed and what children were involved, many were prominent figures in the community.It was then that he was able to implement changes and make the school better fo r all the students at the time. Throughout Stuart career as an educator he had many trials and triumphs. What was amazing is how education was view at the time. The emphasis was not to educate but to give them something to do in the off season of farming in rural Kentucky. In the city it was not as much as the off season but the social standing was what decided whether the child was a success in life. It as interesting to see how much teachers got paid and how they were at the mercy of the people who sponsored them.

Deception Point Page 103

Unfortunately, Delta-One had seen the complexity of the control panel near the trapdoor-a series of unmarked levers and dials that apparently controlled the trapdoor, the winch motor, and numerous other commands. He had no intention of hitting the wrong lever and risking his partner's life by mistakenly dropping the sub into the sea. Eliminate all risk. Never rush. He would force Tolland to perform the actual release. And to ensure he did not try anything tricky, Delta-One would take out insurance known in his business as â€Å"biological collateral.† Use your adversaries against one another. Delta-One swung the gun barrel directly into Rachel's face, stopping only inches from her forehead. Rachel closed her eyes, and Delta-One could see Tolland's fists clench in a protective anger. â€Å"Ms. Sexton, stand up,† Delta-One said. She did. With the gun firmly on her back, Delta-One marched her over to an aluminum set of portable stairs that led up to the top of the Triton sub from behind. â€Å"Climb up and stand on top of the sub.† Rachel looked frightened and confused. â€Å"Just do it,† Delta-One said. Rachel felt like she was moving through a nightmare as she climbed up the aluminum gangway behind the Triton. She stopped at the top, having no desire to step out over the chasm onto the suspended Triton. â€Å"Get on top of the sub,† the soldier said, returning to Tolland and pushing the gun against his head. In front of Rachel the soldier who was in the clamps watched her, shifting in pain, obviously eager to get out. Rachel looked at Tolland, who now had a gun barrel to his head. Get on top of the sub. She had no choice. Feeling like she was edging out onto a precipice overhanging a canyon, Rachel stepped onto the Triton's engine casing, a small flat section behind the rounded dome window. The entire sub hung like a massive plumb bob over the open trapdoor. Even suspended on its winch cable, the nine-ton sub barely registered her arrival, swinging only a few millimeters as she steadied herself. â€Å"Okay, let's move,† the soldier said to Tolland. â€Å"Go to the controls and close the trapdoor.† At gunpoint, Tolland began moving toward the control panel with the soldier behind him. As Tolland came toward her, he was moving slowly, and Rachel could feel his eyes fixing hard on her as if trying to send her a message. He looked directly at her and then down at the open hatch on top of the Triton. Rachel glanced down. The hatch at her feet was open, the heavy circular covering propped open. She could see down into the one-seater cockpit. He wants me to get in? Sensing she must be mistaken, Rachel looked at Tolland again. He was almost to the control panel. Tolland's eyes locked on her. This time he was less subtle. His lips mouthed, â€Å"Jump in! Now!† Delta-One saw Rachel's motion out of the corner of his eye and wheeled on instinct, opening fire as Rachel fell through the sub's hatch just below the barrage of bullets. The open hatch covering rang out as the bullets ricocheted off the circular portal, sending up a shower of sparks, and slamming the lid closed on top of her. Tolland, the instant he'd felt the gun leave his back, made his move. He dove to his left, away from the trapdoor, hitting the deck and rolling just as the soldier spun back toward him, gun blazing. Bullets exploded behind Tolland as he scrambled for cover behind the ship's stern anchor spool-an enormous motorized cylinder around which was wound several thousand feet of steel cable connected to the ship's anchor. Tolland had a plan and would have to act fast. As the soldier dashed toward him, Tolland reached up and grabbed the anchor lock with both hands, yanking down. Instantly the anchor spool began feeding out lengths of cable, and the Goya lurched in the strong current. The sudden movement sent everything and everyone on the deck staggering sidelong. As the boat accelerated in reverse on the current, the anchor spool doled out cable faster and faster. Come on, baby, Tolland urged. The soldier regained his balance and came for Tolland. Waiting until the last possible moment, Tolland braced himself and rammed the lever back up, locking the anchor spool. The chain snapped taut, stopping the ship short and sending a tremulous shudder throughout the Goya. Everything on deck went flying. The soldier staggered to his knees near Tolland. Pickering fell back from the railing onto the deck. The Triton swung wildly on its cable. A grating howl of failing metal tore up from beneath the ship like an earthquake as the damaged strut finally gave way. The right stern corner of the Goya began collapsing under its own weight. The ship faltered, tilting on a diagonal like a massive table losing one of its four legs. The noise from beneath was deafening-a wail of twisting, grating metal and pounding surf. White-knuckled inside the Triton cockpit, Rachel held on as the nine-ton machine swayed over the trapdoor in the now steeply inclined deck. Through the base of the glass dome she could see the ocean raging below. As she looked up, her eyes scanning the deck for Tolland, she watched a bizarre drama on the deck unfold in a matter of seconds. Only a yard away, trapped in the Triton's claws, the clamped Delta soldier was howling in pain as he bobbed like a puppet on a stick. William Pickering scrambled across Rachel's field of vision and grabbed on to a cleat on the deck. Near the anchor lever, Tolland was also hanging on, trying not to slide over the edge into the water. When Rachel saw the soldier with the machine gun stabilizing himself nearby, she called out inside the sub. â€Å"Mike, look out!† But Delta-One ignored Tolland entirely. The soldier was looking back toward the idling helicopter with his mouth open in horror. Rachel turned, following his gaze. The Kiowa gunship, with its huge rotors still turning, had started to slowly slide forward down the tipping deck. Its long metal skids were acting like skis on a slope. It was then that Rachel realized the huge machine was skidding directly toward the Triton. Scrambling up the inclined deck toward the sliding aircraft, Delta-One clambered into the cockpit. He had no intention of letting their only means of escape slide off the deck. Delta-One seized the Kiowa's controls and heaved back on the stick. Lift off! With a deafening roar, the blades accelerated overhead, straining to lift the heavily armed gunship off the deck. Up, goddamn it! The chopper was sliding directly toward the Triton and Delta-Two suspended in its grasp. With its nose tipped forward, the Kiowa's blades were also tipped, and when the chopper lurched off the deck, it sailed more forward than up, accelerating toward the Triton like a giant buzz saw. Up! Delta-One pulled the stick, wishing he could drop the half ton of Hellfire warheads weighing him down. The blades just missed the top of Delta-Two's head and the top of the Triton sub, but the chopper was moving too fast. It would never clear the Triton's winch cable. As the Kiowa's 300-rpm steel blades collided with the sub's fifteen-ton capacity braided steel winch cable, the night erupted with the shriek of metal on metal. The sounds conjured images of epic battle. From the chopper's armored cockpit, Delta-One watched his rotors tear into the sub's cable like a giant lawn mower running over a steel chain. A blinding spray of sparks erupted overhead, and the Kiowa's blades exploded. Delta-One felt the chopper bottom out, its struts hitting the deck hard. He tried to control the aircraft, but he had no lift. The chopper bounded twice down the inclined deck, then slid, crashing into the ship's guardrail. For a moment, he thought the rail would hold. Then Delta-One heard the crack. The heavily laden chopper listed over the brink, plummeting into the sea. Inside the Triton, Rachel Sexton sat paralyzed, her body pressed back into the sub's seat. The minisub had been tossed violently as the chopper's rotor wrapped around the cable, but she had managed to hang on. Somehow the blades had missed the main body of the sub, but she knew there had to be major damage to the cable. All Rachel could think of at that point was escaping from the sub as fast as she could. The soldier trapped in the clamps stared in at her, delirious, bleeding, and burned from the shrapnel. Beyond him, Rachel saw William Pickering still holding on to a cleat on the slanting deck.

Gun control in my community and nationally Research Proposal

Gun control in my community and nationally - Research Proposal Example According to Guns and Crime 2012, the policies and laws regarding gun control are different within states in the USA making it hard to streamline the problem nationally. Nationally, the provisions under the second amendment are also broad meaning that it has contributed to the acceptance of the gun culture in America. The film and video gaming industries in America is also another avenue that contributes to this societal problem as this industry has painted gun violence as a heritage for the American population. With this essay will delve into some of the national and local resources that exist concerning gun control both nationally and locally with an aim on their effectiveness and failure. As it has emerged, gun ownership serves as a portion of the gun control issue, but it is a matter of relevance in combating gun violence. Ideally, many federal states do not allow the legal sale of guns to under age children, which is policy that cuts across many jurisdictions. On the contrary, the fourteenth amendment is also a fundamental area that allows citizens to acquire licensed firearms for self-protection making it possible for innocent civilians to take charge of their safety. Therefore, this has helped promote equality for the minority groups residing in America because America has developed into a multicultural society. This means that gun ownership does not have restriction to a particular race as it used to be in the colonial days. On the other hand, the policies that exist regarding gun ownership also create a loophole making them subject to review. For instance, the creation of the background checks system in 1993 was one whose intention was to ensure that those that acquire guns are law-abiding citizens and not prior offenders (Guns and Crime 2012). However, proponents argue that this check system should also include those that have prior substance abuse problems and those implicated in domestic

Influence of Exchange Rate regime on Effectiveness of Monetary Policy Essay

Influence of Exchange Rate regime on Effectiveness of Monetary Policy - Essay Example According to Cespedes, Chang & Velasco (2002, p. 1), â€Å"this kind of a model treats the financial markets and international capital mobility as perfect.† Therefore, by using this model to explain the effectiveness of a monetary policy, we would be making an assumption that capital mobility and financial markets are perfect. A country can apply either a fixed exchange rate regime or a flexible exchange rate regime in its monetary system. These two regimes differ both in their characteristics and in applicability. Unlike a flexible regime, a fixed regime has an automatic monetary policy response that the monetary institution has little influence on (Klein & Shambaugh 2010). However, they both define how the currency of a country exchanges with currencies of other countries. According to IMF (1988), exchange rates influence capital flow in and out of the country. Therefore, since the exchange rate regime adapted would influence the exchange rates then it would influence the ca pital flow in and out of the country. A monetary policy affects the money market of a country. This type of policy is crucial in finding a solution to economic problems. Its basis is the supply of money rather than the terms and rates of trade (Jain & Khanna 2007). Therefore, the monetary institutions design this kind of a policy to control either the amount of currency in circulation or the cost of a currency relative to currencies of other nations. However, in controlling the amount of currency in circulation and cost of a currency, the policy should control the terms and rate of a trade in a country. That is now where the issue of the effectiveness of a policy comes from. An effective monetary policy is one that has the capacity to control terms and rates of trade thus controlling the economy of the country. The three lines in the IS-LM BP model are the open IS curve, the open LM curve and the BP curve (Chamberlin & Yueh 2006). Although we use the word ‘curve’ to men tion them, in a diagram they are represented as straight lines. We can use this kind of a model for different purposes one of them being the analysis of a policy. When we use this model to analyze a policy, each of these curves would represent a different aspect of the policy that can identify its effectiveness. In this case, what we would be interested in is the intersection point of the lines in the model. Below is an illustration of this type of a model retrieved from the internet. Diagram of the IS-LM BP model (Deardorff 2010, p. 1) Each line in the diagram above is a representation of an aspect of a monetary policy that we aim to analyze. We can observe from the diagram that all the three curves intersect at one point called the equilibrium point. We can use these lines to explain how a monetary policy affects the economic activities of a country and thus draw a conclusion of its effectiveness. According to Furstenberg (1984), international exchange of national money and moneta ry equilibrium are the main causes of the effectiveness of monetary policy. We could use the IS-LM BP model to represent and interpret these aspects of the monetary policy. The intersection of all the curves in the model represent the monetary equilibrium while each of the curves represent an aspect of international exchange of national money. The nature of the curves, its shifts, and their point of intersection depend on the